# 1.2	Establishment of ecosystem based on a strong IP

The “Pinkfong and Baby Shark” IP on which the project is based is enjoying great popularity among young children through songs and content with cute and cheery Baby Sharks and characters of Pinkfong at the forefront, making these characters household names for people around the world.

<figure><img src="/files/Ew30aTQIZdK5d0u4FJWv" alt=""><figcaption></figcaption></figure>

**·         Achieved 10.9 billion views in 4 years and No. 1 in views**

**·         Current subscribers 100.8 million and recorded in the Guinness Book of Records**

**·         Top prize at The Asian Licensing Awards 2020**

**·         “Favorite Baby” award at the Kids Choice Awards 2021**

Baby Shark Universe is developed based on the "Pinkfong and Baby Shark," improving the quality of the project through the value of IP and providing an environment that enables early market entry by approaching users based on our positive reputation without the need for separate branding.

We will not use IP only for simple project development and branding but will present it as a key direction for the ecosystem of this project by providing ecosystem directions and content, such as cooperation with various brands, collaboration, and provision of educational content, and we hope to serve it as a guide for various crypto ecosystems that will join in the future. In addition, all crypto ecosystems joining the project will have opportunities to collaborate with Pinkfong and Baby Shark, which will help consolidate the ecosystem with various participants of the project.

The goal is to build a new vision of the universe ecosystem centered on the Pinkfong and Baby Shark IP, which goes beyond the metaverse by joining various IPs, brands, and crypto ecosystems.


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